#QuitLying Day is taking place nationally on Thursday, January 16, 2020.
With more than 5 million U.S. middle and high school students using electronic cigarettes, and the overwhelming majority using appealing flavors like fruit, mint, and menthol, it is long past time to take action. E-cigarette companies lie to kids when they falsely claim that e-cigarettes are safe, and parents have been deceived by devices that look like USB drives, pens, and eyeliner. Big Tobacco must #QuitLying to the American public.